project was definitely inspired

The project was definitely inspired, but when it came time to actually pull together the sales letter, I had absolutely no inspiration. I had had a number of successful launches doing tele-classes, so I knew what to do. However, for whatever reason, whenever it was time to work on the sales letter I just absolutely dreaded it. I procrastinated till the last possible minute. The letter had to get up the next day or we were not going to have time to promote. I spent the entire day working and reworking that letter into the wee hours. But what I mean by ‘‘forced,’’ is that there was no muse singing to me. It was drudgery, and it was not inspired.

Inbound telemarketing

With inbound telemarketing, clients call the telemarketing firm, perhaps in response to an advert, to place an order, make a reservation or contact customer services.

Telemarketing scripts
Telemarketing operators are trained to deal with objections (reasons people give for not buying). Telemarketing scripts list die questions that must be asked and what must be said to reassure the potential client. Here is an example of a telemarketing script: