project was definitely inspired

The project was definitely inspired, but when it came time to actually pull together the sales letter, I had absolutely no inspiration. I had had a number of successful launches doing tele-classes, so I knew what to do. However, for whatever reason, whenever it was time to work on the sales letter I just absolutely dreaded it. I procrastinated till the last possible minute. The letter had to get up the next day or we were not going to have time to promote. I spent the entire day working and reworking that letter into the wee hours. But what I mean by ‘‘forced,’’ is that there was no muse singing to me. It was drudgery, and it was not inspired.