With inbound telemarketing, clients call the telemarketing firm, perhaps in response to an advert, to place an order, make a reservation or contact customer services.
Telemarketing scripts
Telemarketing operators are trained to deal with objections (reasons people give for not buying). Telemarketing scripts list die questions that must be asked and what must be said to reassure the potential client. Here is an example of a telemarketing script:
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